Unleashing the Potential: Exploring APAC’s Opportunities in the Next DNS Expansion

Unleashing the Potential: Exploring APAC’s Opportunities in the Next DNS Expansion

The APAC DNS FORUM 2023 in Hong Kong, China, provided a platform for thought-provoking discussions and insights into the rapidly evolving domain name system. As a speaker on the panel discussion, “The Next DNS Expansion: Exploring Opportunities in APAC,” I had the privilege of sharing my perspectives on the potential benefits that new generic top-level domains (gTLDs) can bring to the APAC region. In this blog, I am delighted to dive deeper into the key highlights from the panel discussion, emphasizing the significance of this domain expansion in shaping APAC’s digital transformation journey.

  1. The New gTLD Program and its Impact:

The New gTLD Program, spearheaded by ICANN, has transformed the domain name landscape since its inception in 2012. With over 1,400 new TLDs introduced in the first round, the program has already enhanced innovation, competition, and consumer choice worldwide. The subsequent round of the program holds tremendous potential for the APAC region, and it was inspiring to see industry stakeholders coming together to explore how we can leverage this expansion to drive growth and opportunities in our region.

  1. APAC’s Potential: Demands and Market Opportunities:

The APAC region boasts 60% of the global population, making it a powerhouse of opportunities for TLD expansion. With a burgeoning digital ecosystem and strong economic ties among APAC countries, offering TLDs from the region will foster business relations and enhance regional connectivity. By introducing TLDs in local languages, we can also address linguistic diversity, improve user experience, and open up untapped markets within the region.

  1. Financial Connectivity and Business Relations:

One of the significant advantages of new gTLDs in APAC lies in strengthening financial connectivity and business relations. The region shares common financial interests and currency matters, and offering TLDs from APAC can create a seamless digital experience for businesses and end-users alike. This collaborative approach towards regional financial integration can fuel economic growth and further position APAC as a key player in the global digital economy.

  1. Unlocking Linguistic Potential:

The APAC region’s linguistic diversity is a treasure trove of opportunities. By capitalizing on popular regional languages and introducing TLDs in local scripts, we can unlock the linguistic potential of the region. This not only improves online accessibility for non-English speakers but also fosters cultural relevance, enhancing brand affinity and customer engagement.


The APAC DNS FORUM 2023 served as an essential catalyst for discussions on the future of the domain name system in our region. As we explored the opportunities presented by the next DNS expansion, it became evident that APAC holds immense potential to thrive in the digital era. By leveraging new gTLDs, we can bolster regional growth, preserve our linguistic heritage, and foster inclusive digital environments.

Moving forward, collaboration among governments, industry stakeholders, and ICANN will be crucial in preparing for APAC-focused TLDs. Proactive policy development and fostering digital connectivity within the region will pave the way for reaping the maximum benefits from new gTLDs.

I am grateful for the opportunity to share my insights during the panel discussion, and I look forward to witnessing the transformative impact of the Next DNS Expansion on APAC’s digital landscape.

Stay tuned for more updates on my website as we journey together towards an empowered digital future!

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